Swiss luxury watchmaker TAG Heuer offers its American customers to purchase the brand’s timepieces in various cryptocurrencies, with no minimum spend and up to $10,000 per transaction. With the support of BitPay which specializes in building custom blockchain payment technology for businesses, the Swiss watchmaker now enables online cryptocurrency payments and accepts a total of 12 cryptos at checkout, including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB) and more, as well as 5 USD-pegged stable coins.
This milestone marks a first step within a wider and long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.
The integration of online cryptocurrency payments into the TAG Heuer website offers a seamless experience to US customers wishing to complete their purchase using their crypto wallet. When prompted in the online checkout process, they simply select “BitPay” among the available payment options. They will then be redirected to choose their preferred crypto wallet or exchange, and cryptocurrency before they proceed with the payment. Exchange rates at the time of the transaction are guaranteed for 15 minutes.
When the payment is completed, customers will be redirected back to Tag Heuer’s website and will receive an order confirmation email, as well as a transaction confirmation from Bit Pay, once the blockchain has confirmed the payment.
TAG Heuer’s provider BitPay currently supports 12 cryptocurrencies in the US including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC) and 5 USD-pegged stable coins (BUSD, DAI, GUSD, USDC, and USDP). More than 100 different crypto wallets and exchanges are currently supported, including BitPay, Coinbase, Exodus Wallet, Ledger Wallet, Trust Wallet, Electrum Wallet, Blockchain Wallet, Metamask, Crypto.com, Gemini Wallet, Kraken, Binance, BRD Wallet and more. The list of accepted currencies and wallets is subject to change by BitPay.
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