TAG Heuer launched a new version of the TAG Heuer Connected Watch Calibre E4 – Golf Edition. The popular golf watch boasts technical refinements including a new automated shot-tracker, redesigned golf software and a magnetic ball marker built into the strap. The golf edition of the Connected Watch Calibre E4 is promoted with a campaign featuring three ambassadors: European Tour Pro and Ryder Cup team member Tommy Fleetwood, American golf expert and journalist Alexandra O’Laughlin and Korean LPGA Tour Professional Golfer In Gee Chun.
The TAG Heuer Connected Watch Calibre E4 – Golf Edition offers a redesigned interface that makes it easier to control the watch’s golf functions, including high-resolution 2D maps showing hazards and distances on more than 40,000 golf courses around the world. It allows wearers to improve their game, no matter what level of player they are. A redesigned buckle has a built-in magnetic ball marker that allows the watch to slide from the wrist easily.
The new watch automatically detects swings to allow users to track their performance in the app without having to activate the function by hand. It also knows when the wearer performs a swing on the tee area, using the Connected Watch’s accelerometer and gyroscope, and begins tracking the shot. It ends when the watch identifies the swing to hit a second stroke. It means golfers don’t have to remember to track their drive.
The Driving Range feature offers a ‘heat map’ for every hole, which shows where shots landed on previous rounds. Over time, this allows golfers an overview of the strategies which work for them. The automatic shot detection allows users to gather more information on the performance of each of their clubs, with the app automatically recording accuracy and distance for every tracked shot.
The redesigned watch’s interface enhances its unique 2D maps, allowing golfers to track hazards and distances on 40,000 golf courses around the world. When the user moves the crown of the watch, the maps move up and down with it, allowing to see the layout of each hole.
Once golfers have finished a round, they can review their performance in 3D via a companion app paired to the watch. This feature is currently available only for iOS devices.
The watch features a striking new sporty look in a 45mm case. The crown has a large diameter and a ceramic bezel gives it the feel of a traditional high-end timepiece. The iconic 18 holes bezel provides an immediate scorecard during a round with color-coded segments showing on each hole if you are above, on or below par.
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