Jimmy Butler, an American professional basketball player for the Miami Heat of the National Basketball Association and one of the top players in the league, is named TAG Heuer‘s brand ambassador for North America.
I couldn’t be more excited to join TAG Heuer as their newest brand ambassador. I strongly believe in the brand’s values of high performance, precision and passion for action, and I’m committed to these standards throughout each game and in my everyday life. Above all, everyone knows how much I love watches, and I’m thrilled to be part of a brand with deep history and a trailblazing spirit. – Jimmy Butler
Before joining the Miami Heat in 2019, Butler was the 30th overall pick in the 2011 NBA draft by the Chicago Bulls, where he won the NBA’s Most Improved Player Award in 2015. The basketball star was also a gold medalist for the U.S. Olympic Men’s Basketball Team in the 2016 Olympics in Rio de Janeiro, Brazil. Nicknamed “Jimmy Buckets”, Butler is a five-time NBA All-Star, a three-time All-NBA Team honoree and a four-time NBA All-Defensive Team honoree.
He is known as a global style icon, watch aficionado, master brewer of his new company Big Face Coffee, and philanthropist in multiple U.S. cities. As one of Butler’s true passions, he is involved with several charitable initiatives for children in Chicago and Miami, and works closely with the Boys & Girls Club.
We are very proud to have Jimmy Butler join the TAG Heuer family. His true passion for his sport and commitment to excellence set him apart from the rest in the most impressive ways. Jimmy is truly an inspiration as both a skilled athlete and dynamic individual, and we are honored to be part of his journey and support him alongside the Miami Heat this season and beyond. – Benjamin Beaufils, President of TAG Heuer North America
Jimmy Butler is an embodiment of TAG Heuer’s “Don’t crack under pressure” ethos.