Bentley has launched a new Augmented Reality app to show the world’s finest luxury SUV – the Bentayga Extended Wheelbase. Both customers and enthusiasts have a chance to explore the vehicle and even take it for a virtual drive in a real life location of their choice. They can also check how the Bentayga looks on their driveway. Exterior paints, leather color and cabin styles can all be changed to produce a personally commissioned Bentayga Extended Wheelbase.
Two preset specifications have been created to represent the two key characteristics of the Bentayga EWB – luxury and performance, combined in the archetypal Bentley harmony of polarities. The ‘Luxury’ specification is a Rose Gold exterior, with an interior finished in Porpoise and Linen hide.
The ‘Performance’ specification features a Grey Violet exterior with Damson and Linen leather accented with contrast stitching. Both configurations showcase the Azure Specification, Rear Seat Entertainment, Bentley Diamond Illumination and the new lofted quilting design around the cabin. The ‘Performance’ specification also has the contemporary Blackline Specification.
One of the most advanced in the automotive industry, the application utilizes the latest Augmented Reality technologies. As well as choosing multiple specifications, users can change the size of the car, viewing it on a table top or scaling up to a full-size simulation. Users are also able to take the Bentayga EWB on an augmented reality test drive, in third-person view.
The Bentayga EWB AR Visualiser also offers a link to the extensive Bentley Configurator leading to over 24 billion different specification combinations. Hotspots provide further detail into the new feature content for the Bentayga EWB.
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