Luxury premium tequila brand, Tequila Don Julio introduces Tequila Don Julio Rosado, an exquisite Reposado tequila that’s aged at least four months in Ruby Port wine casks. This smooth tequila will be a permanent addition to the brand’s portfolio alongside its tequilas such as the iconic Tequila Don Julio 1942 and Ultima Reserva.
Tequila Don Julio Rosado is a Reposado tequila that’s aged for at least four months in Ruby Port wine casks from the Douro wine region of Portugal. This tequila features notes of creamy strawberry, ripe raspberry, dried plum, roasted caramel and a touch of rich cocoa.
To celebrate the launch of the new tequila, Tequila Don Julio unveiled a new creative campaign. The film, directed by celebrated Ukrainian Filmmaker Tanu Muiño, focuses on bringing the night to the day. A night out is designed to stimulate our senses — with music, lights, fashion, and vibes.
Filmed in Mexico and featuring a diverse cast of talent from various backgrounds, the films take us through the world of this new tequila. Filmmaker Tanu Muiño who brings an unparalleled love for her craft to the film shares, “I was thrilled to partner with Tequila Don Julio on this ambitious new campaign. They gave me such artistic freedom, allowing me to draw inspiration from architecture, bold artists that have influenced me along my creative journey and so much more. The world that we created for the new Tequila Don Julio Rosado is striking and colorful. It was a great experience being able to push boundaries and make something so original together.”
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