Famous for its exceptional craftsmanship and innovative approach to watchmaking, Audemars Piguet has just added another jewel to its crown – the AP House Los Angeles. Situated at the heart of West Hollywood on the iconic Sunset Boulevard, this new establishment marks a significant milestone in the luxury watchmaker’s commitment to creating immersive experiences for its clientele.
The AP House Los Angeles is the latest addition to a growing family of AP Houses around the world, including locations in Barcelona, Hong Kong, London, Milan, Munich, New York, Shanghai, St. Barths, and Tel Aviv, among others. This innovative concept represents Audemars Piguet’s experiential approach to retail, where patrons can truly immerse themselves in the world of Haute Horlogerie.
One of the most striking aspects of the AP House Los Angeles is its physical presence. Boasting more than 6,500 square feet of indoor and outdoor penthouse space, it’s located on the legendary Sunset Boulevard, known for its rich history in entertainment and hospitality. This choice of location was a deliberate move, bridging the gap between the brand’s commitment to heritage and innovation, while offering a unique and contemporary experience against the backdrop of the Hollywood Hills.
Audemars Piguet’s footprint in Southern California now includes the AP House Los Angeles, adding to their existing boutiques in Beverly Hills and South Coast Plaza. This expansion provides multiple avenues for watch enthusiasts to explore and discover the brand’s exquisite timepieces.
Renowned interior designer Brigette Romanek of Romanek Design Studio was entrusted with bringing the space to life. Known for her eccentric and elevated interiors, Romanek’s design echoes the meticulous craftsmanship of Haute Horlogerie. She envisioned the AP House Los Angeles as a spirited interpretation of the Swiss village of Le Brassus, Audemars Piguet’s home since 1875, through the lens of Southern California. The space is a harmonious blend of carefully selected materials, textures, and colors that pay homage to the natural beauty of Los Angeles while honoring the brand’s roots in the Vallée de Joux.
Wood, velvet, mohair, colored glass, and brass in shades of beige and green come together to create an inviting and luxurious ambiance. This design ethos not only showcases Audemars Piguet’s dedication to craftsmanship but also emphasizes the brand’s strong connection to nature.
One of the most exciting features of the AP House Los Angeles is its watchmaking studio, a unique offering in the Americas. Here, patrons can delve into the intricate world of Haute Horlogerie, attend masterclasses on watch mechanisms, and have their timepieces serviced by a full-time watchmaker. This commitment to offering a bespoke experience in LA underscores Audemars Piguet’s dedication to its craft.
The AP House is not just a place for watch enthusiasts; it’s also a hub for music, contemporary art, and gastronomy. The curated vinyl station, DJ booth, and hand-selected musical instruments pay tribute to the brand’s long-standing affinities with these creative worlds. Additionally, contemporary artworks on display, generously lent by François Ghebaly Gallery, underscore Audemars Piguet’s commitment to collaborating with creative communities and pushing the boundaries of art and horology.
Designed as a space of encounter, the AP House Los Angeles seeks to foster deeper relationships with clients and watch aficionados. Exclusive experiences will illuminate Audemars Piguet’s creations, craftsmanship, and its place in today’s world. In essence, it’s designed as an authentic home away from home for lovers of the brand, echoing the forward-thinking approach to hospitality that the brand’s founders, Jules Louis Audemars and Edward Auguste Piguet, embodied in the 19th century.
Operating hours are Monday to Saturday from 11:00 AM to 6:00 PM and Sunday from 12:00 PM to 5:00 PM. The address is 8560 W Sunset Blvd. Penthouse, West Hollywood, CA 90069, and you can reach them at +1 424-337-7037.
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