Sports company PUMA and Felipe Pantone showcased a debut collaboration inspired by the artist’s work, where elements from the past and future meet in a digitized version of the present. In the first-ever PUMA x FELIPE PANTONE collaboration, the Argentinian-Spanish artist brings this digital aesthetic to life on apparel and footwear.
Felipe Pantone’s artworks stand at the intersection of technology and fine art. Through an innovative approach to light, color, and shapes, his work represents how technology has changed our perception of the world. The PUMA x FELIPE PANTONE collection’s progressive designs feature semi-translucent materials, gridded textures, and knitted elements. Futuristic gradient graphics and iridescent finishes give it a tech-inspired look.
I wanted to create the perfect uniform for myself and my studio team, for work and after work. The collection embodies the street look from doing graffiti on the street and the high-tech essence of my studio work. – Felipe Pantone
Aa gradient print on the midsole in a rainbow spectrum of color, the Cruise Rider’s bright look is contrasted with a white mesh upper with leather and semi-translucent TPU overlays. The Mirage Tech features an all-black design, using gridded textures and iridescent finishes to create a sleek look.
The apparel range includes tees, shorts, jackets, and pants, that use simple silhouettes to allow Pantone’s artistry to stand out. Graphics like “FP Studio” and “Open this side” are printed on pieces throughout the collection. Further details include the use of bright colors, Pantone’s signature gradients, and subtle co-branding.
The PUMA x FELIPE PANTONE collection is available on PUMA.com, in PUMA stores, and selected retailers.