Last month, TAG Heuer made waves with the exciting announcement of the relaunch of its eyewear collection in collaboration with Thélios. The brand’s unwavering commitment to excellence shines through in the meticulous craftsmanship, innovative design, and employment of high-performing materials that define the eagerly anticipated TAG Heuer Eyewear line. After much anticipation, the new TAG Heuer Eyewear collection has finally arrived, promising a fusion of cutting-edge style and superior functionality.
TAG Heuer has partnered with Thélios, a manufacturer known for seamlessly blending the distinctive identity of LVMH Maisons with Italian craftsmanship. This collaboration represents a commitment to excellence, combining TAG Heuer’s dedication to innovation with Thélios’ reputation for creating exceptional eyewear.
Renato Montagner, the Creative Director of TAG Heuer Eyewear, describes the new collection as the pinnacle of high-end innovation and design. Each model upholds the highest standards, with high-performing materials and details designed for optimal performance in all conditions. The eyewear no longer merely serves a functional purpose but draws its style from the beauty of technology.
The TAG Heuer Eyewear collection introduces three distinct product lines catering to various lifestyles. The Pro Performance line stands as a testament to precision and performance, endorsed by athletes and adventure seekers. The Sport Performance line strikes the perfect balance between style and athleticism, while the Daily Performance line offers versatility for everyday use.
The TAG Heuer eyewear collection comprises five distinctive designs – Shield Pro, Vingt-Sept, Line, Flex, and Bolide. Versatility and wearable technology are hallmarks of this collection, with features such as interchangeable lenses in the Shield Pro model, eliminating the need for multiple pairs of glasses for various activities. The meticulous approach to design prioritizes user comfort, ensuring a tailor-made fit that practically disappears when worn.
At the heart of the glasses are advanced bio nylon lenses, incorporating TAG Heuer’s high-contrast Specta technology and anti-dirt and hydrophobic treatment. This combination ensures unmatched comfort, reducing eye discomfort and strain while offering crystal-clear readability on digital screens.
TAG Heuer introduces precious metal-coated lenses, including 24-carat gold and platinum, enhancing visual clarity. The Vingt-Sept model features deep-drawn avional innovation, representing the first-ever 3D metal frames in eyewear. The Line model showcases the usage of challenging materials like Dyneema® textile rope and 3D-printed titanium, redefining eyewear industry savoir-faire.
The uniqueness of materials defines the colors of the products, merging natural elements like cork with performance materials like titanium. The absence of gluing or co-injections extends the product life cycle, emphasizing essential design for sophisticated simplicity.
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