Montblanc revealed a new campaign that brings the inspirational influence of the library into the spotlight. The Library Spirit visual campaign reminds us of the power of words to shape new ideas and spark creativity.
The Library Spirit is the invitation into the world of the library where we can be inspired and the Montblanc pieces can be part of this journey of immersive discovery. Shot by world-renowned photographer Mariano Vivanco, the visual campaign captures British actor Callum Turner, alongside models Kit Butler, Justice Joslin and Mattia Narducci, as they explore the book-filled shelves. Montblanc pen in hand, Callum writes in his notebook, reflecting on the discoveries he makes on this journey.
Libraries are a place for knowledge, intimacy and emotions, where words are there to be discovered for all eternity, expressing the power of their author’s imagination through time. It is a destination that is so authentic to Montblanc, a Maison that has always championed the power of words, and the way they shape our collective cultural identity. With this campaign, we want to invite others into this world to be inspired, to learn something new, to be challenged. – Marco Tomasetta, Montblanc Artistic Director
The Library Spirit campaign spotlights a selection of Montblanc products that accompany any explorer on their journey of inspiration. The Montblanc Sartorial collection explores the beauty and experience of handwriting. Recognizable ink bottles from the Montblanc archive have inspired the triangular design of the handles, while the construction of the sides of the bags evokes the opening of an envelope. A modularity system allows small pieces to be attached to larger bags. With its curved nib, the Meisterstück Great Masters Calligraphy Precious Resin 149 is suited for detailed writing and sketching. The Montblanc 1858 Iced Sea watch comes with an original glacier pattern dial.
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