The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors partner to make a positive impact on the environment. Sharing a commitment to mastery, craftsmanship, creativity, and innovation, The Macallan and Bentley will continue the excellence for which they are famous. The partnership will result in the creation of immersive experiences and inspirational products that offer timeless luxury balanced with a dedication to a more progressive world.
The Macallan and Bentley Motors’ global brand partnership was unveiled at The Macallan Estate in Speyside, Scotland, alongside the launch of a new Hybrid Bentley. The alliance will initially focus on the brands’ shared mission to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers. By 2030, The Macallan is looking to achieve carbon neutrality on The Macallan Estate.
The Macallan and Bentley Motors each have a rich past, and shared values of mastery, craftsmanship, creativity and innovation. Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other, supporting fresh thinking about our businesses, our customers, and ultimately our products. A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey. – Igor Boyadjian, Managing Director at The Macallan
Following the partnership announcement with Bentley Motors, the brand will take delivery of two hybrid Bentleys this year.
Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future. We will learn from each other in the coming months and years to advance our programs together, and on the way work on some truly extraordinary projects and products. Our brands are two that share the same ethos – the passion for exceptional quality, a respect for artisanal hand craftsmanship, and now a drive towards genuine, world-leading sustainability. I’m looking forward to the adventure together. – Adrian Hallmark, Bentley’s Chairman and Chief Executive
Over the coming years, the partnership will bring a wide range of projects, including jointly-developed products from both The Macallan and Bentley, curated customer experiences, and collaborative events.