On Wednesday, June 19th, The Macallan teamed up with Douglas Elliman to bring their Scotland estate to life with an immersive and experiential evening in celebration of the launch of their newest expression, The Macallan Estate. The event, dubbed “The Macallan Estate Open House”, was hosted at 40 Riverside Drive, a gorgeous Upper West Side townhouse, currently on the market for $13M with Vanderberg, The Townhouse Experts at Douglas Elliman. The residence was fully transformed to mimic the luxury whiskey brand’s Easter Elchies Scottish estate, which serves as the inspiration behind this latest expression.
Each room in the townhouse was curated to perfection as follows:
Easter Elchies House
Barley Field Activation
Estate Reveal & Tasting Room
Secret Tasting Room
Modern Sipping Room
Guests enjoyed whiskey tastings throughout the home, along with specialty Macallan-based cocktails and light bites by Peter Callahan.
Notable attendees included Dexter Guerrieri and Jane Ordway of Vandenberg, The Townhouse Experts at Douglas Elliman, Morag Ralph, Hospitality & Visit Manager for The Edrington Group and Raquel Raies, National Brand Ambassador for The Macallan. Several members of the press and social media influencers were also in attendance.