The Macallan joins forces with livestream shopping platform NTWRK to introduce The Macallan Harmony Ritual Kit, co-created by fashion designer Rhuigi Villaseñor (Creator, Rhude). This unexpected sensorial experience that blends the worlds of coffee and whisky will be available for purchase exclusively via NTWRK’s live episode on 11/16 at 3:30pm ET.
Inspired by The Macallan’s deep-rooted connection to nature, The Macallan Harmony Collection is an exploration into the world of sustainable packaging. This is the second edition in the collection inspired by the Arabica coffee bean from Ethiopia, famous as the birthplace of coffee.
The Macallan Harmony Ritual Kit is dual-sided and offers all the elements for a multi-sensory tasting experience of coffee and whisky. The whisky side includes The Macallan Harmony Collection Inspired by Intense Arabica and two custom-designed glasses crafted specifically to maximize the flavors and aromas of the whisky.
The coffee side features a custom French press designed by Rhuigi Villaseñor and two coffee cups that were made using sustainable processes and upcycled materials.
The Harmony Ritual Kit also includes a QR code that leads to a video tutorial on how to perfectly create the “It’s Coffee Time at The Macallan” pairing ritual at home. The box was crafted with the intention to serve as a permanent fixture or art object in one’s home.
Rhuigi Villaseñor is a Filipino-born and American-raised fashion designer and social media celebrity. He is the founder of Rhude, a luxury ready-to-wear brand. As a creator, he appreciates the unexpected and finds ways to reimagine classic items with his unique twist.
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