The New Rolls-Royce Phantom – the eighth generation of this great nameplate – arrives, resetting the benchmark not only as ‘the Best Car in the World’, but as the world’s leading luxury item. As the next chapter in Rolls-Royce’s story opens, the New Phantom points the way forward for the global luxury industry.
Rolls-Royce concluded that the future of true luxury lies in true small-volume manufacture of a dedicated ‘Architecture of Luxury’. The New Rolls-Royce Phantom will be the first of a new generation of Rolls-Royces to benefit from the creation of the Architecture of Luxury. It is an all-aluminium spaceframe architecture designed by marque’s engineers that gives the luxury car few benefits: lightness, increased stiffness, efficient production of standard and extended wheelbase bodies and uncompromised exterior surface design. The New Phantom is 30 per cent more rigid than its predecessor, leading to better ride comfort.
The New Rolls-Royce Phantom is already billed as ‘the most silent motor car in the world’ thanks to 6mm two-layer glazing all around the car, more than 130kg of sound insulation, the largest ever cast aluminium joints in a body-in-white for better sound insulation, and use of high absorption materials. The luxury car is fitted with a completely new, 6.75-litre V12 powertrain that employs two turbo chargers to contribute to a low-end torque output of 900Nm at an incredibly low 1,700rpm whilst also delivering 563bhp or 420kW of power, resulting in calm low speed progress associated with state occasions and an unfussed surge of power when one needs to press on. The addition of Satellite Aided Transmission (SAT), married to a ZF 8-Speed gearbox also ensures that the driver is prepared for whatever the road has in store for them.
The Electronic Architecture of the New Phantom, the largest ever component produced by the BMW Group, makes New Phantom the most technologically advanced Rolls-Royce ever. Among the assistance systems on-board New Phantom are: Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry leading 7×3 high-resolution head-up display, WiFi hotspot, and of course the latest navigation and entertainment systems.
The new Architecture of Luxury gives New Phantom the appearance also: the Pantheon grille is raised higher than that of Phantom VII today, also resulting in a positioning of the Spirit of Ecstasy approximately a half inch higher.
From the side, the vehicle has the iconic 2:1 proportions that feature a short front and long rear overhang, an upright front and a flowing rear. The largest single-piece of hand-polished stainless steel on any motor car is the side frame finisher of New Phantom. The car sits on the the largest high-value alloy wheel ever employed on a Rolls-Royce. At 22-inches, the diameter when shod in Rolls-Royce’s Seal Technology Tyres’ delivers a Magic Carpet Ride never experienced in a Rolls-Royce before.
‘The Embrace’ redefines Rolls-Royce comfort and refinement. It is the vision of Giles Taylor, who has taken great strides towards evoking the spirit of 103EX with the futuristic interior design of the New Phantom. The car features the largest Starlight Headliner ever seen in a Rolls-Royce, exquisitely tactile wood panelling, newly sculpted and hand-crafted seats and a drinks cabinet with whisky glasses and decanter, champagne flutes and coolbox, to name a few.
At the heart of the New Phantom’s wholly modern design aesthetic is ‘The Gallery’, a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area. The main fascia veneer takes the eye from the lower centre up and outwards to create a sense of width. Also behind the glass of ‘The Gallery’ are housed the analogue clock and the central information screen which can be retracted behind the centre stack when not in use. The upper dashboard features an area for Bespoke works of art: customers will be able to choose a favoured artist or designer to work with Rolls-Royce to create a truly individual work of art that spans the width of ‘The Gallery’ in their New Phantom.
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