Rémy Martin launches a new multi-faceted creative campaign “The Rémy Sidecar Magic Hour” which invites us to celebrate the power of the magic hour with the perfect summer cocktail in hand – The Rémy Sidecar.
To bring this campaign to life, Rémy Martin has appointed an award-winning filmmaker, designer, art director and photographer Ricky Saiz. The former Creative Director of Supreme uses his creative and cultural expertise to reimagine the Sidecar, giving the classic cocktail a whole new life. For this campaign, he captures the special feeling when the perfect atmosphere, music, food, drinks, and people blend together effortlessly.
As a brand that values excellence, tradition, and innovation, we’re excited to honor the Sidecar, a timeless cognac cocktail, giving it a new life through our campaign and leading cognac culture this summer. Evoking the adventurous and rich nature of the Sidecar, this campaign highlights Rémy Martin’s vision of exception, and our ambition to bring this spirit of excellence to cocktail lovers across the nation this summer. – Tina Reejsinghani, Vice President, Rémy Martin Americas
The Rémy Sidecar Magic Hour campaign will invite a host of talented partners and creatives alike to toast to the magic hour with their individual passions and The Rémy Sidecar cocktail. Throughout the campaign, their passions will be highlighted with the inclusion of curated The Rémy Sidecar Magic Hour-inspired menus as well as Magic Hour-themed musical playlists. To celebrate the summer solstice, Rémy Martin will be hosting The Rémy Sidecar Magic Hour event in New York City, as well as events throughout the summer in Chicago, Miami, Los Angeles, Detroit, and Houston.
The campaign also includes a Sidecar Summer Soiree Sweepstakes supported by iHeartMedia. 25 winners will have the opportunity to ride in style this summer with their own electric Rémy Martin Sidecar.
For those who want to enjoy the summer cocktail, Rémy Martin shares The Rémy Sidecar recipe, made with Rémy Martin 1738 Accord Royal cognac.
The Rémy Sidecar
- 2 oz Rémy Martin 1738 Accord Royal
- ¾ oz Cointreau
- ¾ oz lemon juice
Pour 2 oz of Rémy Martin 1738 Accord Royal, ¾ oz of Cointreau and ¾ oz of lemon juice into a shaker filled with ice. Shake, strain, and pour into a coupette glass. Finish with lemon peel for freshness.
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