During Art Basel in Miami, Automobili Lamborghini and Los Angeles-based fashion brand Rhude announced the release of a new collaboration designed in honor of the Lamborghini Huracán Sterrato. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini along with Rhude’s Founder and Creative Director, Rhuigi Villaseñor, joined guests for an evening to celebrate the launch.
The Rhude x Automobili Lamborghini capsule collection is rendered with Rhude’s signature premium finishes. Villaseñor has long been attracted to autosports and high-performance cars. The designer drives an Urus, Lamborghini’s Super SUV, and lives and works in the brand’s home country of Italy. “Cars and Fashion are two of my favorite life joys, being able to marry these fields in a modern and intriguing approach excited me, I’m so thrilled for the world to see what we cook up here. Can’t thank the Lamborghini team enough for believe in my vision and letting me bring this to life,” says Rhugi Villaseñor.
The capsule features jackets, cargo pants, polo shirts, tees, flat-brim hats, “soft toolbox” duffels and more. It combines influences from different cues, incorporating military elements and a focus on canvases and twills – and direct links to Lamborghini’s automotive legacy, such as with vent-mimicking details on the back of a half-zip anorak (these are inspired by the lines on Lamborghini’s original Countach model, which was produced from 1974 to 1990, as well as those on the Huracán Sterrato). An aviator jacket is adorned with patches with both Rhude and Lamborghini’s iconography, while a varsity jacket boldly spells out “Automobili Lamborghini” across the shoulders.
The Rhude x Automobili Lamborghini capsule collection, which ranges in price from $295 – $2,995, will be available from mid-December 2022. The collaboration will continue with Rhude’s next collection, Autumn-Winter 2023, which will be revealed in Paris in January.
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