The second Hublot boutique in Madrid has opened its doors! Operated the luxury watchmaker’s long-standing partner, Rabat, the boutique was officially opened with the traditional ribbon cutting. Ricardo Guadalupe, CEO of Hublot, award-winning footballer Alexia Putellas, ex-footballer Luis Figo, and the mentalist Lior Suchard attended the exclusive event.
Located on Madrid’s prestigious Golden Mile on Calle Serrano 30, in one of the oldest, most emblematic buildings in the area, Hublot boutique in Madrid opened its doors in the morning to the national press. Visitors had a chance to discover and explore the Hublot universe in an even more spacious and luxurious setting, a place that will now be thoroughly enjoyed by watch lovers.
Upon entering the boutique, visitors are immersed in “The Art of Fusion” concept, the brand philosophy focused on blending materials and ideas. Designed to offer visitors a bright, warm and welcoming ambience, the space combines luxury with modernity and tradition with innovation. It will be the home to timepieces made from unique materials, in-house manufacture movements and limited editions.
The boutique space combines materials such as mirrors, glass, Alcantara leather, wood and metallic elements, which reflect the dynamic energy of the city. As in the other Hublot boutiques across the globe, the space pays tribute to the world of art, so dear to the brand, by displaying large Pop Art paintings inspired by iconic pieces from the Hublot collection.
The boutique is set over two floors. The ground floor features the iconic creations of the Swiss luxury watchmaker on 27 m2, as well as a 15 m2 VIP area that offers a more intimate shopping experience. The second floor, downstairs, has a surface of approximately 40 m2, which can be used for exhibitions, private visits, or simply for relaxing while immersed in the creative world of Hublot.
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