The Sexton Single Malt becomes The Official Whiskey of AMC Networks’ series The Walking Dead, and announces a multi-channel partnership through late 2022. On the heels of premiere of the highly anticipated final season, The Sexton Single Malt and AMC Networks joined forces together for all three installments of the season, to create custom retail offerings, cocktail experiences and exclusive behind-the-scenes content.
During each of the eight episodes within The Walking Dead’s first of three season installments, The Sexton Single Malt airs a rich, cinematic campaign. Produced by creative agency Dead As We Know It and directed by Jake Scott of RSA Films, the ad encourages viewers to treat themselves to the things that bring them joy. An amusing juxtaposition to the dark, dismal realities of life depicted in The Walking Dead, The Sexton Single Malt reminds fans to enjoy life.
Furthermore, The Sexton Single Malt and AMC Networks have launched a national retail program that allows fans together with purchasing a bottle of The Sexton Single Malt, to “unlock” exclusive series content from The Walking Dead, featuring the likes of beloved cast members Norman Reedus and Jeffrey Dean Morgan.
To celebrate the partnership, The Sexton Single Malt joined forces with the nation’s leading cocktail delivery service, Cocktail Courier, to launch “The Walking Dead Cocktail Kit” that features the recipe and ingredients for eight serves of the Live for Today cocktail. Also included is a variety of custom, co-branded The Walking Dead merchandise and the opportunity for recipients to access exclusive series content.
Beginning early next year, a limited edition bottle, recipes and consumer contests, which will be announced on the social pages of American post-apocalyptic horror television series. Until then, The Sexton Single Malt invites fans to toast the final season with a dram of The Sexton Single Malt and the cocktail kit.