IWC Schaffhausen launches a worldwide advertising campaign for its new TOP GUN collection with brand ambassador Tom Brady. The seven-time World Champion quarterback wears different versions of the Pilot’s Watch Chronograph TOP GUN. The visuals also feature the colored cubes revealed during the teaser campaign, reminiscent of the iconic landscapes of the Mojave Desert, Lake Tahoe, and leafy woodlands, which have inspired the creation of IWC’s new ceramic colors.
IWC Schaffhausen has launched a new TOP GUN collection in its iconic Pilot’s Watches family. Inspired by the alluring landscapes seen by TOP GUN pilots during training, the colored ceramic watches feature PANTONE® color codes. Now, the Swiss luxury watchmaker has unveiled a global advertising campaign to accompany the new TOP GUN designs.
American football quarterback Tom Brady has been an IWC brand ambassador since 2019. Brady has won seven World Championships, more than any other quarterback in American Football history, and 18 Division Titles so far in his career. Yet, despite having achieved so much, he keeps challenging himself and pushing to new heights. These character traits match the new campaign’s tagline, “We’re not here to try – we’re here to do.”
In the fast-cut short films, Brady wears the Pilot’s Watch Chronograph TOP GUN in black, sand-colored, green, and white ceramic. Different edits of the four films will feature on IWC’s global social media channels and YouTube.
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