The stunning Ferrari LaFerrari was sold at auction for $7 Million to benefit the reconstruction of Central Italy in the aftermath of the devastating earthquakes of 2016. The auction was held in conjunction with RM Sotheby’s and in collaboration with the National Italian American Foundation’s Earthquake Relief Fund.
The achieved price for the 500th example of LaFerrar represents a record for the most valuable 21st Century automobile ever sold at auction. The vehicle’s $7 million price tag exceeds the previous record for the most expensive brand-new Ferrari auctioned off by $1.7 million. It’s also well above the original retail price of the LaFerrari of $1.4m.
The LaFerrari features a unique livery with a distinctly Italian theme: a red exterior with a white dream line on the hood and rear windshield. The hood is decorated with a small Italian flag, a reminder that this is a gift by Ferrari to its home country. The car will also feature a commemorative #500 plaque. The very last laFerrari is a 949-horsepower hybrid hypercar that Ferrari initially limited to 499 examples.
All proceeds from the auction will go toward the reconstruction efforts in the areas affected by the earthquake. RM Sotheby’s has donated their expertise to raise the highest amount possible. The decision to donate a LaFerrari from the company’s own collection for this cause was announced on August 31st 2016 on the occasion of the bilateral talks between the Italian and German governments that took place at the Ferrari factory in Maranello, Italy.