From November 29 to December 4, 2022, Miami will become the center of the art world. During the art week, the city will host over 20 international art fairs, more than 1,200 galleries, and will welcome thousands of artists and art aficionados. To celebrate this occasion, Johnnie Walker and 88rising, the music and arts collective, will reveal a limited edition Johnnie Walker Blue Label designed by Junghoon Vandy Son, known as VANDYTHEPINK. Furthermore, through a first-of-its-kind collaboration with BlockBar, an NFT marketplace for luxury wine and spirits, and the Web3 consultancy Vayner3, the NFT holders will have the opportunity to take part in a token-gated voting experience, giving holders the ability to inspire VANDYTHEPINK’s final design of the physical bottle.
The streetwear designer VANDYTHEPINK created a series of iconographies and colorways in collaboration with Johnnie Walker and 88rising that holders will rank upon purchase of the NFT. By purchasing the NFT on BlockBar.com, holders will also have VIP access to attend ‘V’ curated by Vayner3 at SCOPE Miami Beach on Friday, December 1st. NFT holders will have the opportunity to meet VANDYTHEPINK, vote on the final bottle artwork and receive a signed, serial-numbered commemorative piece of artwork while enjoying an elevated Johnnie Walker Blue Label tasting experience.
After December 1, the Johnnie Walker Blue Label NFT will reveal the selected artwork. The physical bottles once created will be held securely by BlockBar with a record of authenticity held on the blockchain as a digital certificate of ownership until the NFT is redeemed.
The VANDYTHEPINK x Johnnie Walker Blue Label limited edition release will drop publicly on BlockBar.com on November 22. BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders and select Web3 community members will have early access to buy this release beginning 24 hours before the public sale. The NFT priced at $355 (approx. 0.30 ETH) may be purchased by individuals who are over the legal drinking age in their respective jurisdictions from BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will receive an NFT (digital version) representing a proof of authenticity and ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to “burn” the NFT to redeem. Bottle owners can gift or resell this NFT on the BlockBar.com marketplace.
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