American fashion designer Vera Wang turns her creativity and passion for design toward how — and what — we celebrate and unveils Vera Wang PARTY, a premium Italian prosecco. This sparkling wine represents the Bright, FUN and Fashion-Forward side of one of the most prominent bridal wear designers in the world.
First and foremost, I am a Designer, but I am also an entrepreneur and brand builder. I’ve dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! PARTY is a natural extension of what I already do. Why prosecco? CELEBRATION! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness. – Vera Wang
The bottle of Vera Wang PARTY is sleek matte silver with garnished with the word “PARTY” in bold neon yellow letters. The back of the bottle features an invitation to PARTY from the designer.
Vera Wang selected the top winemaking region Piemonte, known for its sparkling wines, and Araldica, producer of the best-selling Moscato in America. Led by second-generation winemaker Claudio Manera, it is one of Italy’s fastest-growing producers. The winemaker preserves Italy’s winemaking traditions and local varieties and is committed to protecting the environment and valuing the characteristics of each wine.
At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition. Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco. – Claudio Manera
Made from 100% Glera grapes, the prosecco emits aromas of apple and stone fruit, and on the palate boasts citrus notes and fresh acidity with a soft and fruity finish.