Italian liqueur Disaronno collaborates with fellow luxury Italian brand Versace
Disaronno wears Versace
The Italian liqueur brand Disaronno partners with the world famous luxury brand Versace. In the light of the last year’s successful partnership with Moschino that boasted over 1.5 billion bottles sold worldwide, Disaronno bounds with the fashion brand to create a unique design for their limited edition bottles. Part of the revenue of the limited edition will be donated to Fashion 4 Development, a global campaign that is sponsored by the United Nations and uses fashion to help in solving issues in the developing world. Launching initially across travel retail in November, the Italian liqueur brand plans to capitalize on the Christmas gift-giving and self-indulgent season.
Inspired by the Versace Home Collection, the new design of the limited-edition bottle features a light blue background with a white and gold motif decadent style design for which Versace has gained its reputation worldwide. The opulent drinks cabinet addition will be the perfect gift for all fashion admirers.
To celebrate an exclusive collaboration between the liqueur brand and the luxury fashion house, an exclusive cocktail “The Disaronno Versace Sour Coctail” was called into existence by Rod Eslamieh, Disaronno Brand Ambassador . The drink will be available exclusively at The Rivoli Bar at The Ritz London from Monday 20th October until Christmas 2014. The Disaronno Versace Sour Cocktail blends the irresistible flavours of Disaronno with the sour notes of lime and bitter Vermouth, sparkling Prosecco and – in true Versace style – the bold blue colour of Curacao. The final result is a dramatic blue and gold cocktail garnished with real gold leaf.
On the creation of the The Sour Coctail, Augusto Reina, CEO of ILLVA Saronno reported: “The Disaronno wears Versace serve is the perfect way to tell the story of the collaboration; bold colours inspired by Versace’s style coupled with the perfect balance of flavours that only one of the world’s finest liqueurs can bring.”