Veuve Clicquot and Ferrari celebrate their shared excellence in heritage, innovation and Art de Vivre through “lifestyle partnership”
LVMH-owned Champagne house Veuve Clicquot’s motto “Only one quality, the finest,” remains the premise for its success as one of the most prestigious and influential Champagne houses of the last 230 years. Bringing this motto to life, the champaign house is announced as the first “lifestyle partner” of Ferrari at the Geneva International Motor Show.
Veuve Clicquot is proud to continue our relationship with Ferrari now as the first lifestyle partner. We are looking forward to celebrating our mutual excellence in innovation and “Art de Vivre” through events across the globe. – Jean-Marc Gallot, President & CEO Veuve Clicquot
The new engagement will strengthen the ties between two luxury brands, that were established three years ago. The champagne brand will support the Italian auto maker in its international lifestyle events. Moreover, Verve Clicquot will share Ferrari’s victory during Formula 1 races and new car launches.
Veuve Clicquot x Ferrari agreement will continue for the next three years, until the end of 2018. Recently, the champagne house has released the brand’s first-ever digital advertising campaign, titled “Let Life Surprise You.” Three films inspired by Madame Clicquot were created to reach a millennial audience and put a modern twist on its heritage.
#LUXAPPROVED
Be the first to leave a review.
