The iconic champagne house Veuve Clicquot celebrates its 250th anniversary with an international brand campaign. Titled “Good Day Sunshine”, it is inspired by the House’s solaire culture embodied by its iconic yellow, the color of the rising sun that has garnished the champagne’s labels since 1877.
The campaign features the legendary song “Good Day Sunshine” that has been exclusively reinterpreted by globally recognized singer Charlotte Cardin. “I’m very happy to partner with the iconic Veuve Clicquot and to reinterpret ‘Good Day Sunshine’, a true classic”, says Cardin. “This collaboration was very natural to me as I am a fan of drinking champagne and love the joyful vibes of this project.”
The film was directed by Jan Gleie and renowned photographer Tyler Mitchell captured bright imagery. “Good Day Sunshine” explores a universal attraction to the sun through the eyes of a young man, discovering yellow objects which, just as Veuve Clicquot’s recognizable label, are a symbol of the new day and all its possibilities.
This new brand campaign is the embodiment of Veuve Clicquot’s belief that every sunrise is the promise of endless opportunities. From Madame Clicquot’s profoundly optimistic state of mind to our iconic yellow, our link to the sun is rooted in our DNA and our 250th anniversary was the opportunity to claim it loud and clear! This new campaign breaks the codes of the champagne category, elevating Veuve Clicquot as a luxury House beyond the category while staying true to its effortless chic brand identity. – Carole Bildé, Chief Marketing & Communications, Veuve Clicquot
Throughout 2022, Veuve Clicquot will be celebrating this solaire culture infused with joy and bright optimism and will showcase new initiatives.
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