Back in 2019, evian unveiled an innovative evian (re)new – an in-home water appliance that offers consumers the unique purity of natural mineral water at home from the source with a significant reduction in plastic packaging. Available for pre-order, the new water appliance was created by Virgil Abloh, Creative Advisor for Sustainable Innovation Design for evian. The evian (re)new features a unique collapsible ‘bubble’ that takes a new shape after each use. This collapsible 5L ‘bubble’ is 100% recyclable and made of a 100% recycled plastic (rPET) skin. It uses 66% less plastic than a 1.5L evian bottle.
The innovative design makes the (re)mew the home’s centerpiece, providing pure natural water from the French Alps at any time of the day. It has been created to be paired with the Virgin Abloh x Soma refillable bottle launched last year.
Since being appointed as evian’s Creative Advisor of Sustainable Innovation Design in 2018, Virgil Abloh, visionary fashion designer, artist and creative director, has conceived and produced three meaningful creative projects for the brand: the first in-home water dispenser, evian (re)new, 2018’s limited edition design “One Drop Can Make a Rainbow” and his current, “activate movement.”
I believe that every little thing you do can change the status quo. That’s what inspired the activate movement collection, because a single drop can be the starting point of positive change. Every idea has to start somewhere, so we were thinking what if we could create that place? A place to empower the new generation. – Virgil Abloh
Priced at 50 EUR (around $60), the evian (re)new designed by Virgil Abloh is available on evian’s website with 8 EUR (approximately $10) Two-Pack 5L Bubble Refills.