W Toronto debuts in the creatively charged neighborhood of Yorkville, Toronto. Designed by global creative agency Sid Lee, the 11-story property features the brutalist facade that has been transformed through warm, LED lighting abd a glowing, opaque orange lift that takes guests to the rooftop bar and restaurant.
Located on the 6th Floor, the Welcome Desk and Living Room (the W brand’s signature lobby/lounge) are dressed in ruby, amethyst, and topaz tones and furnished with velvet pieces reminiscent of Toronto’s late 60s and early 70s counterculture movement. The 5,000 square foot space includes a communal “fire” pit, a circular destination bar featuring cascading amber lighting, and access to The Yard, an outdoor terrace surrounded by a three-story atrium of guest room windows – creating a voyeuristic tension between public and private.
W Toronto is home to 254 guest rooms – including 30 suites – two of which are Extreme Wow (Presidential) Suites. Inspired by Toronto’s illustrious theater district, guest room beds are flanked by stage-inspired pendant lights and situated in front of a sapphire velvet curtain. There are curved banquettes, dressing-room style vanity mirrors, “record-like” tables and nods to nature, like the abstract floral wallpaper and mushroom-shaped accent lights. W Toronto also features Canada’s first W Sound Suite, the brand’s signature recording studio experience. Situated off the Living Room, behind a nondescript, one-way, tinted window, the W Sound Suite is outfitted with professional equipment.
Toronto is famous for its multidisciplinary artistic legacy. W Toronto celebrates the city with a collection of original work beginning with the W Monument on Bloor Street. Created by Sid Lee, it reflects biophilia and hippie culture through the use of natural crystal rock patterns and a bold palette of psychedelia. There are also three murals by Dutch-born artist Mikael B. At the driveway is “Below The Surface,” an interpretation of undersea volcanic eruptions; “Hidden Gem” – located at Lift Level G – inspired by Salvador Dalí, Jackson Pollock and Peter Saul with an array of colors and geometric shapes; and “Clear Vision,” an abstract experimentation of color in the meeting and event space.
The hotel’s Executive Chef Keith Pears brings star quality to three distinct beverage and food venues. PUBLIC SCHOOL is the ground floor coffee house, kitchen and bar. Perfect for a solo coffee, casual working lunch, after-work cocktail or late-night revelry, the Living Room pays homage to Toronto’s standing as the most multicultural city in the world. SKYLIGHT is the hotel’s rooftop bar and restaurant,.
The hotel features five event spaces that encompass 4,679 square feet. Industry, at 1,980 square feet, features botanical-inspired wallpaper decorated with elliptical lighting, reminiscent of floral seedlings, and can be divided into three intimate spaces. Studios 1 and 2, off the Living Room, as well as Strategy 1 and 2, offer more casual working session settings. There is also 3,300-square-foot FIT gym.
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