WatchBox, the global e-commerce platform for the buying, selling and trading of pre-owned luxury watches, has invested $200,000 into developing an Augmented Reality feature within the company’s free eponymous mobile app, WatchBox. Regarding the fact that nearly one-third of all online purchases are returned because of a discrepancy between what the customer sees online and what they receive, the app allows customers to “try on” timepieces as they virtually appear on wrists in their approximate size and shape dimensions.
WatchBox’s venture into AR is led by the company’s new Chief Technology Officer, Shri Ballal, who previously served as Managing Director at EA Games Core Engineering Group. Currently, E-Commerce customers can “try-on” several watches that premiered at SIHH and Baselworld. These include new product releases from Audemars Piguet, Breitling, Tag Heuer, and many others, none of which will be available for customers to purchase until later this year.
By printing and wearing a proprietary bracelet, customers can virtually “try-on” hundreds of watches from WatchBox’s growing inventory of brands, including Rolex, Audemars Piguet, Omega, Patek Philippe and more. Users can then take photos of watches “on” their wrists through the app to share with friends or post on social media. They can also create wish lists and opt-in for notifications when a desired watch becomes available.
My WatchBox integrates with The Watch Pricing Guide to display the current market value of each watch within the user’s collection, while providing a total estimated value for their entire collection. With this feature’s popularity, the total collective value of all registered My WatchBox user collections currently exceeds $500 million.
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