For Louis Vuitton Pre-Fall 2020 collection, Nicolas Ghesquière created a ‘wearable library’, a meeting of periods, stylistic movements, and anachronistic combinations that bring to life a rich cast of costumes. Each garment writes its own chapter, from romantic monologues to peculiar dialogues, combining bold styles and fine craftsmanship.
To illustrate Louis Vuitton Pre-Fall 2020 collection, a cast of the fashion brand’s muses is portrayed on book covers or film posters as protagonists of imagined tales, each fully embracing the role of a fearless adventurer. Chloë Grace Moretz, Yaya, Angelica Ross, Zhong Chuxi, Alicia Vikander, Yaya, Samara Weaving, Léa Seydoux, Cody Fern, Sophie Turner, Billie Lourd, Robyn, Noémie Merlant, Deepika Padukone, Chloë Grace Moretz, Angelica Ross, Laura Harrier, Doona Bae, Emma Roberts, Gugu Mbatha-Raw, Rinko Kikuchi, Kelsey Asbille, Woodkid, Stacy Martin, Sophie Turner appear in the campaign.
All muses are photographed, dressed in pieces from the Pre-Fall 2020 collection, and staged in the manner of a literary hero or blockbuster headliner. The result is vintage, modeled on the aesthetics of science fiction.