Mercedes-AMG teamed up with multi-platinum American musician, tech entrepreneur, philanthropist and TIME 100 IMPACT Award winner will.i.am to create a custom AMG-GT concept. Named WILL.I.AMG, the one-off vehicle brings attention to the star’s latest philanthropic project “The Flip” that focuses on providing more students from disadvantaged communities with access to STEAM (science, technology, engineering, arts and math) education in order to be equipped with the skills required for future-focused jobs.
Unveiled during the Formula 1™ Grand Prix USA in Miami/Florida, the expressly designed sports car is based on the Mercedes-AMG GT 4-Door Coupé that has been extensively modified by West Coast Customs.
I grew up in a ghetto. I grew up with hip hop. I watched legendary hip hop artist rap about Mercedes, so it was always a dream to own a Mercedes. For a lot of inner-city kids, owning a Mercedes is a symbol of progress and advancing out of struggle. Now I’ve reached my goal and pushed even higher by re-imagining and creating my own vision of an AMG model. But I didn’t touch the engine, because AMG really does make the best engines. The story of the founders of AMG truly inspires me and it is energizing to collaborate with like-minded people who also seek continuous improvement. – will.i.am
All the activities surrounding WILL.I.AMG will benefit will.i.am’s i.am/Angel Foundation to help build a STEAM-ready talent pool that will lift families and communities out of poverty. Mercedes-AMG is supporting this project because it also fulfills a lifelong dream of will.i.am: he is a car guy through and through and a Mercedes-AMG enthusiast who has always dreamed of making his personal Mercedes-AMG vehicle a reality.
Inspired by the Mercedes star logo and the vehicle sound, will.i.am created a bear-like face icon, which has been dubbed “BEAR WITNESS.” This icon graces the BEAR WITNESS collection that features limited-edition apparel and accessories available at the Mercedes-AMG Experience Center in Miami and online. The BEAR WITNESS collection Drop 1 – Limited Edition is available on https://will.i.am. A portion of the proceeds is directed to support the i.am/Angel Foundation.
The conversion and construction of WILL.I.AMG concept has been captured in an extensive six‑part documentary series, “DRIVE” that will be premiered in Cannes during the 2022 film festival (out of competition).
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