will.i.am, a musician and leader of the Black Eyed Peas, producer, actor, creative director and tech entrepreneur, renews his collaboration with an international eyewear company AVM1959 for the production and distribution of the sunglasses and optical brand ill.i optics by will.i. am. The eyewear collection includes sunglasses and optical frames for M & W. Statement pieces designed in Los Angeles under the creative direction of will.i.am.
The ill.i optics collection is a line of avant-garde eyewear, with a unique design. It is the result of teamwork between AVM1959 and Will’s creative Graz Mulcahy and draws inspiration from the star’s futuristic and personal look. The talented artist has brought his glasses to the top world Charts, making them one of the most requested items by those who follow music and fashion with a global, exclusive, authentic and modern spirit.
The ill.i optics by will.i.am models are available at the most prestigious stores.
Before joining the Black Eyed Peas, will.i.am attended the Fashion Institute of Design & Merchandising in Los Angeles. In 2001, he started designing his own signature clothing line, i.am, which made its official debut in 2005 at the Magic Apparel Trade Show in Las Vegas. Six years later, the musician teamed up with Blue Holdings to design a premium denim collection, i.am Antik, that was scheduled to debut in August 2007 at the Project Show in Las Vegas. will.i.am instead had new partners and was launching i.am. Will.i.am is currently being sued $2 million for abandoning the project, which the label states he was obligated until 2016, but the star claims it is already over.
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