An Oscar-nominated German filmmaker Wim Wenders directs A Future Together fashion film for Salvatore Ferragamo Autumn-Winter 2021 collection. The collaboration for this campaign marks the latest chapter in a history that has long been linked with the evolution of film, going back to the starting point of founder Salvatore Ferragamo’s Hollywood Boot Shop in 1923.
Shot at Milan’s CityLife complex, Wim Wenders shows the viewers a story of a stylish film director played by Italian actress Gaia Girace and sound engineer played by a Swedish singer, songwriter and actor Felix Sandman. The lead character works on a powerfully cast and costumed sci-fi movie. Her professional focus on this futuristic story becomes entwined in the beginnings of a personal story that’s also full of potential. Wim Wenders’ tale-within-a-tale structure is completed with the photographic campaign for the collection that includes a striking 24-image portfolio, photographed by Vito Fernicola. Needless to say that actors and models are wearing luxurious and provocative pieces from the Salvatore Ferragamo Autumn-Winter 2021 collection.
Developing a positively energetic story inside the framework of a futuristic setting is a challenge at a time when the future is generally regarded as bleak and dystopian. But sometimes, when the cards are stacked up against you and you have to fight many obstacles, the result can achieve an extra aura of beauty. This was definitely the case at our Ferragamo shoot. Not only did the sun break through the gray sky of Milan, so that the futuristic sites could show their best potential, but also our two young stars were luminous and enchanted. Most of all the collection, when it was finally revealed and worn by the actors, turned out more radiant and spectacular than in our wildest dreams. All we had to do as a film team was to capture that sudden explosion of glorious beauty in front of us. – Wim Wenders
Both the campaign and collection look to the future in order to appeal to those who are determined to shape their own destinies in a positive fashion. The project authentically reflects Salvatore Ferragamo’s DNA as a “heritage” brand that promotes the progressive formula upon which its success is based. This is to combine technological innovation with an aesthetic invention to create a design that reflects our moment now, but in the future will be timeless.