Bad Bunny teamed up with adidas to invite his fans to experience a flight like no other. The manufacturer of athletic shoes, apparel, and sporting goods launches an activation that represents the spirit of the Puerto Rican rapper and singer and celebrates his blue-sky thinking.
Through the Confirmed app, people can register and take part to be a part of this experience. After spending a night in Puerto Rico, travelers will board a custom-wrapped baby blue airplane to fly to New York. The plane will have all things baby blue and give each invitee the everlasting Bad Bunny experience. Concluding at the Bad Bunny concert live in the Bronx on August 27th. The plane also symbolizes the power of the star’s art, which brings the essence of La Isla to the entire world.
Winners will be announced on August 18.
Bad Bunny (real name Benito Antonio Martínez Ocasio) produces and performs music that is often defined as Latin trap and reggaeton. He is famous for incorporating various other genres into his music, including rock, bachata, and soul. Born and raised in the municipality of Vega Baja, Puerto Rico, the star received popularity on SoundCloud and was eventually signed to a record label while working in a supermarket as a bagger and studying at the University of Puerto Rico at Arecibo. Following the release of his breakthrough single “Soy Peor” in late 2016, he rose to stardom after collaborating with Cardi B and Drake on the singles “I Like It” and “Mia”, which charted on the US Billboard Hot 100 at number one and number five, respectively.
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