Ducati introduces a Ducati Unica customization program that allows to design and build an exclusive and unique motorcycle. Customers can collaborate directly with designers and technicians to create a one-off motorcycle that will be only one in the world.
Each stage of the creation of the motorcycle will be documented. The customization process will be outlined and include every detail: precious materials, dedicated finishes, special colors and Ducati Performance accessories. Customers who join the program will be able invited to the Centro Stile Ducati atelier to check the progress of their motorcycles during periodic visits. Each Ducati Unica will be delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
In North America, the first pilot project for Unica began with the number 500 of 500 Superleggera V4, customized by request of Dave Enders, who has owned many of Ducati’s flagship models. Enders’ wanted the design of his bike to resemble that of his Lamborghini Aventador SVJ. An event was hosted by the Ducati Newport Beach dealership in California to spotlight this special bike.
The attention to detail of each Ducati Unica project mean that the company can only accept a limited number of requests each year, and only those considered to be in line with the values of the brand and with the stylistic standards associated to it.
One-of-a-kind requests, which are applicable to the Ducati and Scrambler® range, will be available to North American clients beginning in 2023, with approximately one motorcycle per quarter taking part in Unica program every year, through the Ducati exclusive North American dealership network.
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