For Breast Cancer Awareness Month, ZENITH unveiled a special-edition piece to support Susan G. Komen and their fight to end breast cancer. A special edition Chronomaster Original Pink will be only available in October and a portion of sales proceeds will benefit the organization.
Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Susan’s life, Komen supports those affected by breast cancer. Considered the world’s leading non-profit breast cancer organization, Susan G. Komen’s holistic approach helps millions of people in the U.S. and across the world. The foundation advocates for patients, drives research breakthroughs, improves access to high-quality care, offers direct patient support and empowers people with trustworthy information.
ZENITH Chronomaster Original Pink is a special edition based on the seminal retro-inspired chronograph collection launched last year. A unisex 38mm steel case houses the latest generation of the El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement. The Chronomaster Original Pink Edition features a striking metallic pink dial.
The watch will be available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, and exclusively from ZENITH’s physical and online boutiques around the world. 20% of the proceeds from the sale of the Chronomaster Original Pink will directly be donated to Susan G. Komen, supporting its efforts to make a positive impact on their community by allowing patients everywhere to live better, longer lives.
ZENITH will be supporting Susan G. Komen over the coming years, taking part in fundraising events, charity auctions and other initiatives. On Sunday, October 2, ZENITH will join the foundation during the 2022 Komen Greater NYC Race for the Cure, where the Manufacture will take on the role of timekeeper and will have its team members, clients and members of the press taking part in the race. ZENITH also looks forward to hosting representatives from Susan G. Komen at DREAMHERS events around the world. The brand’s unique platform which offers visionary, independent and inspirational women a space to share their voices and passions, will help grow awareness, share important information and promote good practices related to breast cancer. The next DREAMHERS event will take place in Singapore later in the month of October.
The watch retails for $10,000 and will be available via Zenith’s worldwide physical and digital boutiques.
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