The collaboration between ZENITH and legendary quarterback Aaron Rodgers has reached a new pinnacle. Embodying ZENITH’s philosophy of “Time to Reach Your Star,” Rodgers has seamlessly translated his dedication to excellence on the field into the design of the Chronomaster Sport Aaron Rodgers edition—a timepiece that reflects not only his journey but also the relentless pursuit of precision that defines both the athlete and the Swiss watch manufacture.
Rodgers, a living legend with four MVP titles under his belt, stepped into the role of ZENITH brand ambassador in 2021. Since then, his partnership with the renowned LVMH-owned Swiss watchmaker has flourished, culminating in the unveiling of the Chronomaster Sport Aaron Rodgers edition, a testament to their shared commitment to performance, agility, and elegance.
The quarterback’s affinity for the Chronomaster Sport is well-established, given its cutting-edge El Primero column-wheel chronograph caliber, capable of measuring and displaying 1/10th of a second—a precision that resonates with Rodgers’ understanding of the crucial moments in sports. The choice of this model as the canvas for his design is a natural progression in their partnership.
Rodgers, known for his meticulous approach to the game, spared no detail in crafting a timepiece that mirrors his profound connection with timekeeping. The limited edition Chronomaster Sport features an engraved green ceramic bezel, symbolizing the color that has accompanied him throughout his illustrious career. The dial, mirroring the green hue, boasts applied luminescent Arabic numerals – a nod to jersey numbers that have become iconic in the world of sports. The tricolor dial configuration, in shades of anthracite, light grey, and silver, adds a touch of sophistication to the sporty aesthetic.
The steel foundation of the Chronomaster Sport serves as the perfect canvas for Rodgers’ vision, maintaining the watch’s performance while infusing it with a personal touch. The three-link steel bracelet, adorned with a fine-adjustment clasp, ensures both style and comfort are seamlessly blended.
Beneath the surface, the Chronomaster Sport Aaron Rodgers edition houses the latest El Primero caliber, operating at a high frequency of 5 Hz, offering a true 1/10th of a second indication – a crucial feature in the world of precision timing. With an extended power reserve of 60 hours, this timepiece is as reliable as it is stylish. The sapphire display back, emblazoned with Rodgers’ distinctive “AR” logo, serves as a tribute to the successful collaboration between the athlete and the watchmaker.
Limited to just 250 pieces worldwide, the Chronomaster Sport Aaron Rodgers edition is set to be available for purchase starting November 2, 2023. Priced at $12,800 USD, this exclusive timepiece is a celebration of the synergy between sportsmanship and craftsmanship.
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