Following the debut at Zenith Boutiques in Ginza, Shanghai, the ZENITH ICONS capsule collections of vintage watches sourced, restored, and certified by the Manufacture in Le Locle come to Zenith’s online boutiques in Europe, Japan and USA. And for its digital introduction, Zenith is offering an exceptionally pristine example of the early El Primero models in gold, the G381.
First unveiled earlier this week at VIVATECH 2021 in Paris, Europe’s biggest startup and tech event, the G381 represents the Zenith Manufacture’s approach towards achieving a circular economy. Among speakers from the best tech brands and innovative startups, Zenith CEO Julien Tornare talked about the Manufacture’s unique ability to restore older products and keep them operating in perpetuity, in line with the core theme of this year’s VIVATECH expo, sustainability. Using past and present resources, components and know-how, watches from the past are given a second, certified life through ZENITH ICONS.
The G381 was among the very first gold models designed to house the El Primero in 1969 and is considered the gold counterpart of the iconic A386. The model was reproduced in multiple small batches from 1969 to 1972. In total, only 1’000 pieces were ever made.
Made in 1971 and sold at Zenith’s retailer in the southern Italian region of Naples in 1972, this G381 was never worn. The painting protection on the case back was still pristine, and even the wax seal and hangtags on the bracelet remained intact. Upon inspecting the movement, no blemishes or wear on the moving parts were found. From the time of its purchase until its return to the Zenith Manufacture 50 years later, this G381 remains in a truly “untouched” condition. This magnificently preserved El Primero is the first watch to be offered on the ZENITH ICONS online boutique on June 21.