Zenith’s one and only boutique in Switzerland opens in the most symbolic location of all, its Manufacture in Le Locle. The Zenith Manufacture Boutique is the perfect place to discover Zenith’s story while shopping its full range of watches in a space that blends centuries-old tradition with a modern atmosphere.
To celebrate the opening of its Manufacture boutique, Zenith introduces its latest boutique-exclusive special edition, the Chronomaster Original Boutique Edition. This special edition features the recognizable elements of the earliest El Primero steel chronographs from 1969 and the iconic automatic high-frequency chronograph calibre’s latest iteration that measures and displays elapsed time in 1/10th fractions of a second. Its blue dial is paired with silver chronograph registers for a historically inspired yet totally original look. Available on either a steel bracelet or blue calfskin leather strap, the Chronomaster Original Boutique Edition is available at all Zenith boutiques around the world as well its online shop.
The Zenith Manufacture offers its clients guided tours on a regular basis. Whether group tours organized by the Neuchâtel Tourism Office or private group visits, the entire team at the Manufacture will let guests discover its unparalleled history and amazing creations.
Offering ever more immersive and educational experiences for those who embark to visit the Zenith Manufacture in Le Locle, a Watch Clinic workshop features three distinct modules adapted to each visitor’s level of knowledge and interest.
Lasting up to three hours and available in four languages, the modules include a basic course on how mechanical movements function, a chronograph course that delves into the specifics of the El Primero 3600 1/10th of a second chronograph function and for those who love vintage watches, a course on restoration watchmaking and how Zenith preserves its historical works.