Montblanc announced Zinédine Zidane as Montblanc Mark Maker and Face of the Montblanc Legend Fragrance Line. In addition to collaborating with the Maison on upcoming Montblanc writing instruments and leather goods campaigns, the international soccer player and celebrated coach will appear in a new campaign for the Montblanc Legend fragrance line later this year.
Zidane’s ability to challenge himself every day with a unique ability to learn, understand and deal with new situations, as well as his passion and work ethic were instilled in him by his father, Smail Zidane. Those values were captured in an autobiographical book « Sur les chemins de pierres » (Ed Michel Lafon) penned by his father with a preface by Zinédine Zidane about the challenges he had to overcome from his humble beginnings in the mountains of Algeria to building a life in France.
Montblanc is a Maison of culture and quality that believes in the importance of transmitting ideas and thoughts to others through writing. A belief that I share as someone who has benefitted from the values and culture my father and family passed on to me, and that I am trying to transmit as well. Personally I write in my notebook quite every day… I don’t only sign autographs! – Zinédine Zidane.
The star will appear from September onwards in Montblanc content alongside signature leather pieces that highlight the importance of mobility to achieving one’s goals, as well as alongside Montblanc writing instrument to emphasize the power of writing to unlock creativity and share ideas.
In an upcoming print, TV and digital campaign for its Montblanc Legend fragrances, Montblanc celebrates the legendary presence of Zidane. The legendary sporting icon used passion, skill and determination to achieve his goals. Legend, Montblanc’s bestselling fragrance line, channels the mindset of those who strive to leave their mark with purpose, conviction and passion, writing their own legend along the way.
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